Incident Response Essentials: When and How CSOs Call Cyber Insurance

In the world of cybersecurity, incidents are not just a possibility—they're an inevitability, and the way you respond can mean the difference between success and failure.

The story of EMOI Services, an Ohio-based company, serves as a stark reminder of how critical this response is. EMOI fell victim to a ransomware attack that encrypted their essential medical billing data. Despite paying the ransom and regaining access, their troubles were far from over. When they filed a claim with their cyber insurance carrier, the insurer denied coverage, citing the policy’s exclusion for losses not deemed "physical." This denial left EMOI to shoulder the financial burden alone—a harsh consequence of misalignment between their incident response and insurance coverage. 

This isn’t an isolated case. According to a 2023 report, approximately 44% of cyber insurance claims are denied, often because businesses fail to meet their security requirements or mismanage the notification process. For CSOs, this is a critical warning: the timing and manner of your communication with your insurer could mean the difference between a smooth recovery and a financial nightmare​. 

The Role of Cyber Insurance in Incident Response 

Cyber insurance is designed to cover a variety of costs that come with a cyber incident—legal fees, public relations expenses, and even ransom payments in some cases. But having coverage is just the first step; making sure you use it correctly is what really matters. 

As a CSO, it’s crucial to think of cyber insurance as a part of your overall incident response plan. This means knowing the specific triggers that should prompt you to contact your insurer and understanding the terms of your policy ahead of time. Does your insurance require notification within a certain timeframe? Are there certain types of incidents that are excluded from coverage? These are questions you need to have answered before an incident ever occurs. 

The Timing of the Call 

The decision to involve your insurance carrier should be guided by the nature and severity of the incident. Major breaches, ransomware attacks, or anything that leads to significant financial or legal consequences typically warrant an immediate call. That said, the timing of that call can influence the outcome of your claim. 

As soon as an incident is detected, conduct a quick but thorough assessment. Consider the potential impact on your operations, finances, and reputation. If the situation appears manageable, you might hold off on notifying your insurer until you have more information. But don’t wait too long—delaying can risk breaching the terms of your policy and may limit your coverage. 

What to Do Before Contacting Your Insurance Carrier 

Before you reach out to your insurance carrier, gather as much information as you can about the incident. Document the what, when, and how of the event. If you have one, bring together your incident response team to ensure you have all the facts straight, and if you don’t, it’s time to start building one — whether internally or through a third-party security vendor. 

It’s also important to loop in your legal and public relations teams before making the call. They can help you shape the narrative in a way that meets legal requirements and aligns with your public messaging strategy. This preparation ensures that when you do contact your insurance carrier, you’re presenting a clear, concise account of the situation at hand. 

Making the Call: How to Contact Your Insurance Carrier 

When the time comes to contact your insurance carrier, it’s crucial that you take the lead. Before picking up the phone, ensure you have all the necessary information at your fingertips: your policy number, incident details, and an initial assessment of the impact. Being prepared will not only streamline the communication process but also set the tone for a productive and cooperative relationship with your insurer. 

Your approach should balance transparency with strategic communication. Be factual and precise—avoid the temptation to either downplay or exaggerate the severity of the incident. Misrepresentation, even unintentional, can lead to complications with your claim. Instead, focus on providing a clear, organized narrative that allows your insurer to respond effectively. Consider framing your communication around the specifics of your policy’s coverage, highlighting how the incident aligns with the insured risks. 

Strategies for Effective Communication with Your Carrier 

After the initial contact, it’s important to maintain ongoing communication that is both transparent and measured. You should aim to keep your insurer informed without overwhelming them with unnecessary details.  

Here’s how to strike that balance: 

  1. Prioritize Key Information: Focus on the most critical aspects of the incident that directly relate to the coverage. This might include how the breach occurred, what immediate actions were taken, and the preliminary impact assessment. 

  2. Document Everything: Keep a detailed log of all communications with your insurer. This not only helps maintain clarity but also provides a record that can be referred back to if there are any disputes or misunderstandings later on. 

  3. Engage in Proactive Negotiation: Understanding the limits of your coverage is essential. Before discussions begin, familiarize yourself with your policy’s exclusions and limitations. This knowledge equips you to negotiate effectively, ensuring you maximize your claim within your policy’s boundaries. 

  4. Set Expectations: Establish a regular update schedule with your insurer. This helps in managing expectations on both sides and ensures that there are no surprises as the situation evolves. 

Refining Your Incident Response Plan Through Lessons Learned 

Once the incident is resolved, it’s vital to conduct a thorough review of both your internal response and your interaction with the insurance carrier. This post-incident analysis should focus on: 

  1. Internal Handling: Evaluate the effectiveness of your incident response plan. Did your team follow the established protocols? Were there any gaps in communication or execution? Identifying these areas will help you strengthen your response plan for future incidents. 

  2. Interaction with Insurers: Reflect on how the communication with your insurer unfolded. Was there clarity in the information exchanged? Did the insurer respond as expected, or were there delays that could have been mitigated? Use these insights to adjust how you engage with insurers in the future. 

  3. Policy Adjustments: Based on your experience, consider whether your current cyber insurance policy meets your organization’s needs. If not, this is the time to renegotiate terms or even explore alternative providers who may offer more suitable coverage options. 

  4. Building Relationships: Strong, proactive relationships with your insurer can be invaluable. Engage with your insurance provider beyond just the claims process—consider regular check-ins or even involving them in your incident response drills. This ongoing dialogue can make future interactions smoother and more collaborative. 

Navigating the intricacies of incident response while coordinating with your cyber insurance carrier is not just a matter of ticking boxes—it’s a critical factor in determining how quickly and effectively your organization can recover. By adopting a proactive, well-informed approach and fully integrating your insurer into your incident response strategy, you ensure that your actions are not only timely but also aligned with your coverage, minimizing the risk of costly, potentially business-ending surprises. 

 

The real goal is more than just securing coverage; it’s about building a resilient, adaptive response plan that positions your organization to tackle future incidents with confidence. With the right preparation and strategic communication, you can save time, money, and, most importantly, avoid the hair-pulling stress that comes from being caught unprepared in a crisis. In the fast-paced world of cybersecurity, that peace of mind is priceless

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